Phase 01, Days 1–14
Validate the commercial opportunity, define the target customer, refine the business model, and establish a clear market-entry strategy.
[ incubator · one idea at a time ]
One idea. Ninety days. A clear decision.
Founder Lab takes one focused idea and runs it through a structured 90-day pilot. AI-assisted workflow, founder mentorship and a dedicated execution office. A focused lab, not a portfolio.
90-day plan preview
IllustrativeSee how the lab would run it
Run an idea to preview the four phases of a 90-day cycle and the questions each one asks.
Illustrative only. Nothing you type is stored or sent, and this is not an assessment.
[ the cycle ]
From Working Concept to Market in 90 Days.
Great ideas can come from anywhere. Founder Lab brings together ambitious founders, technology, mentorship, and commercial expertise to help turn working business concepts into market-ready ventures.
Our accelerator is internationally focused, connecting promising ventures with opportunities across markets while helping local innovations reach the world.
Four phases. 90 days. Three paths forward.
- Phase 02, Days 15–35
Bring the product or service to real customers through a commercial launch, early sales, or qualified pilot.
- Phase 03, Days 36–70
Build measurable customer engagement, demonstrate demand, refine the offering, and establish a credible growth strategy.
- Phase 04, Days 71–90
Showcase the venture's progress, demonstrate market evidence, and explore the next stage of its journey with experienced business leaders, mentors, and potential strategic partners.
[ after day 90 ]
Three paths forward
Build Momentum. Scale Your Vision.
Continue developing your venture with opportunities for strategic guidance, growth planning, operational support, and expansion into new markets.
Explore Opportunities to Fuel Growth.
Develop investment readiness, strengthen your business case, and explore potential funding conversations and introductions based on your venture's progress and commercial potential.
Connect. Collaborate. Expand.
Explore strategic relationships with businesses, technology providers, distributors, and industry partners who can help bring your venture to new customers and markets.
Decision Day outcomes are not a guarantee of funding, partnership, or continued support.
Your Vision. Our Ecosystem. Global Possibilities.
Founder Lab helps ambitious entrepreneurs move beyond the concept stage, test their ventures in the real world, and pursue opportunities for sustainable growth.
Bring your working concept. Build your next chapter.
[ the lab ]
What the lab does
Three parts, working on one idea at the same time. Nothing is spread across a portfolio.
AI-assisted build discipline
AI speeds up research, drafting and prototyping. People review every output and make every decision. The workflow is written down, so the work can be checked.
Founder and operator mentorship
Regular sessions with people who have built and run things. They ask hard questions early, so the founder does not learn them late.
Built in one office, for the world.
A dedicated execution office does the day-to-day work: research, design and engineering. One team stays with the pilot through all twelve weeks.
One idea. Three tracks. One clear decision.
[ backing ]
Backed by Experience
founder-lab.co is part of Pinnacle International, an international investment and management consultancy working with investors since 2000. Pinnacle gives founders the business structure and operating support most early teams lack. Founders in each 90-day cycle get Pinnacle's advice on company structure and on preparing to raise capital.
Company setup
Pinnacle advises on entity formation and governance, so your company is set up the way investors and regulators expect to see it.
Fundraising readiness
Pinnacle helps you build your financial model and pitch ahead of Decision Day. Funding is not guaranteed, and Investment is one of three possible paths.
First customers
During Enter the Market, Pinnacle helps you pick your first customers and set a price, then plan a launch you can test within weeks.
[ who ]
Who it is for
- 01 FOUNDERS
Founders
You have one idea you want to test properly. You want structure, honest feedback and a decision at the end.
- 02 BUILDERS
Builders
Engineers, designers and operators who want to work on a real pilot with a clear scope and a fixed end date.
- 03 PARTNERS
Partners
Organizations with a problem worth testing. You want evidence before committing to something bigger.
[ projects ]
Projects we're working on
- Open slot
Your venture could be next.
Project intake opening soon
The lab takes a small number of projects at a time. Apply now and we will be in touch when the next intake opens.